iba.Connecting Experts connects the bakery industry

The countdown has begun: Companies have until February 12th to decide whether to participate as exhibitors at iba.Connecting Experts from March 15th to 17th, 2021.

This article is part of the special topic Trade fairs for the craft industry

With the additional digital format iba.Connecting Experts In March, the GHM, Society for Craft Fairs Ltd., the first industry platform of the year. This is intended to provide companies in the baking industry the opportunity for global networking, establishing new business contacts and presenting their Innovations and products be enabled. Virtual Exhibitors can interact with customers, maintain long-term relationships and generate new leads.

Great participation

This concludes the new format in addition to the planned face-to-face trade fair in October Already in spring, the gap for the urgently needed needs, especially at New customer contacts and exchange to innovations, among participants on both sides. "The concept of virtual first meeting of the industry in March is very popular," says Cathleen Kabashi, Director of iba. "Above all, the currently registered number of participants from more than one hundred countries and their quality shows that the Need for encounter and the demand for a global industry platform standard We are pleased that the iba brand has been given such a high level of trust is met!"

Supporting program with specialist lectures on strategic issues

Besides global networking and product presentations are also available within the framework of iba.Connecting Experts lectures The organizers were able to bring in partners such as International Baking Industry Exposition (IBIE), the Strategy consulting for the food industry Munich Strategy GmbH & Co. KG, or the Tortilla Industry Association, which is a recognized representative of companies in the Tortilla industry which has been promoting and supporting this since 1989. The complete supporting program will be announced shortly. One thing is already certain: The management consultancy Munich Strategy is showing how companies are already preparing for the 'New Normal' is Baking industry strategically can set up.

Dazu Dr. Werner Motyka, who heads the Food division at Munich Strategy: "Even after the pandemic, there is no going back to the status 'before Corona' for the baking industry, because all central business areas have changed -from the supply chain to the product range and distribution channels. Therefore, I am pleased to present our Insights and vision for the industry at iba.Connecting Experts. Here we will be showing for the first time the Impact of Covid-19 on key areas of action in the baking industry and, based on this, provide concrete recommendations for companies."

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In addition to their presence on the platform, exhibitors also contribute presentations to the supporting program. Cathleen Kabashi, Head of Trade Fair: "We write Networking big and look forward to exciting discussions with the industry, qualitative impulses and interactive infotainment from the industry and for the industry."

Registration information Here you will find all information for exhibitors and visitors, as well as an excerpt of the exhibitors already registered for March 2021.