This "attracts" employees
A professional appearance. Appreciation of employees. And always keeping an eye on the budget – all things to consider when starting a business. This also applies to workwear. So, here are a few tips.
This article is part of the special feature GründerNavi – for founders and young companies
Economic crises, coupled with a shortage of skilled workers and the competition for young talent, mean that entrepreneurs need to calculate carefully and stand out from the competition – and public image is crucial here . This quickly leads to the topic of workwear for the team. "Employee appreciation is further enhanced by modern workwear provided by the company and then maintained for the employees," says Thomas Krause of the textile rental service DBL – Deutsche Berufskleider-Leasing GmbH, drawing on his practical experience. "This way, employees don't have to worry about anything – for many, this is a clear advantage and often even expected. That's where our textile rental service comes in – our full-service approach provides our customers with relief, both organizationally and financially."
Costs for work clothing
A professional appearance – yet casual and comfortable. This appeals to employees. The DBL rental service offers a wide selection of items, including popular hoodies. Photo: © Rainer Holz / DBLThe expert also sees modern, high-quality workwear as essential for most companies today to maintain a professional image . Even professionals value this – good to know for business founders recruiting employees. However, due to the current economic climate, companies need to keep a closer eye on costs and therefore also assess the affordability of workwear for their teams. " Leasing saves them the high upfront costs, maintains their liquidity, and with DBL, they can count on fair, transparent, and predictable monthly costs ," argues Thomas Krause, advocating for the textile rental service. Once the budget for workwear has been allocated – and the decision between purchasing and leasing has been made – business founders should then turn their attention to the overall appearance.
Brands and comfort
Employee appreciation is further supported by modern workwear, which is provided by the company and then maintained for the employees. Thomas Krause, Sales Manager of the regional DBL partner Böge Textil-Service GmbH & Co. KG, sees clear advantages for start-ups in the rental service. Photo: © Niklas Coen / DBLIt's good to know that professionals like a casual look – for example, a hoodie with work trousers. And they have favorite brands ! Business founders shouldn't simply ignore this; they should allow their employees some freedom in this regard. Brands, in particular, are and will remain a major factor in the trades – and companies should make this possible. But don't worry: If a tight budget doesn't allow for providing the most popular brand, there are now fashionable and attractive alternatives for price-conscious companies. The DBL expert explains: "We carry the popular brands. And they're very well received. But we also offer collections that deliver excellent performance despite being in the low to mid-price range. Both in terms of appearance and quality. Because even companies with tighter budgets want to outfit their employees in the best possible way, while maintaining their corporate identity. We have the right clothing solution for everyone."
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When it comes to workwear, comfort and well-being are key considerations . This means the clothing must fit well and comfortably – for every body type. "We offer a wide range of sizes, and special sizes are also available," says Thomas Krause. "And of course, features like large stretch panels now provide the desired comfort." The expert sees these latter features, now also available in personal protective equipment (PPE), as a trend. He also sees the so-called "hybrid work trousers ," which are currently being launched, as a key trend. "These combine robust fabric with super-stretch material – the waistband, crotch, and seat are almost entirely made of stretch. It's a feature that's proving popular. And we already offer these in our rental range."
Conclusion: The budget for clothing and employee preferences – these are things that need to be clarified in advance. Good advice will then help to find the individually suitable solution.
Budget and financing in rental services
✔️ Calculation basis: The leasing rate is not influenced by short-term interest rate or rating changes and thus serves as a secure calculation basis.
✔️ Liquidity: Because the leasing company handles the procurement of workwear, the lessee is spared the sometimes high initial investment in the clothing at the time of purchase. This creates greater financial flexibility for customers. Furthermore, dependence on banks is reduced.
✔️ Planning security: The amount of the leasing payments and the contract term are fixed from the outset as a calculation basis.
✔️ Individual contract design: Flexible factors such as term, amortization and payment schedule as well as the payment method enable individual adaptation to different needs.
✔️ Flexibility when changing employees: New employees can be outfitted with workwear quickly and easily. This also applies to seasonal and temporary workers, as well as trainees.
Conclusion
Tip: Involve employees and give them a say in the selection of work clothes.
Planning: Determine the required quantities, preferred collection items, and desired colors.
Budget: Clarify the affordability of the workwear. Alternatives such as textile leasing are worth considering.
Customization: Have the clothing printed with your company logo – this creates team spirit and scores points with customers.
Flexibility: Ensure appropriate and prompt clothing provision in the event of employee changes and increases in staff.
Contract design: When leasing, ensure transparency regarding factors such as term, payment schedule, etc.
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Text:
Claudia Stemick /
handwerksblatt.de
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