Apollo offers its franchise partners a comprehensive service package (Photo: © georgerudy/123RF.com)
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June 15, 2021
Apollo-Optik has been on the market for 30 years and offers not only its own stores but also a franchise partner concept.
With over 800 branches, including 230 franchise locations, Apollo Optik is one of the major players in the franchise market . Founded in Schwabach in 1972, the company, now part of the Grand Vision Group, offers a wide selection of eyeglasses, contact lenses, and expert advice. The optician chain carries both its own brands and third-party brands , thus boasting a broad product range.
In addition to its company-owned branches, Apollo-Optik has offered a franchise concept for 30 years , targeting both aspiring and established opticians who wish to join the franchise network. The company promises stable sales above the industry average and highlights the exceptionally favorable purchasing conditions through group buying, which provide entrepreneurs with a competitive advantage. After all, negotiating within a large network allows for significantly more leverage than working independently.
Those wishing to become self-employed within the Apollo network receive comprehensive support . The franchise package includes, during the planning phase, a detailed location analysis and assistance in finding suitable retail premises , support with business plan development if needed, assistance with recruiting and training new employees , help with interior design planning , and marketing support for planning the opening advertising.
If additional staff are needed in the first few days after opening, the franchisor offers support. But this support continues throughout the business's operation . After all, the Apollo brand is invested in quality assurance and its good reputation, and safeguards this through various support services . The company offers its franchisees advice on business and legal matters. Business benchmarks for comparing financial figures give the franchisee a sense of how their business is performing.
Operations management
Operations management
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Ongoing training programs ensure that franchisees are always up-to-date. In peer-to-peer exchange meetings, they meet like-minded individuals and learn from each other. Furthermore, franchisees continue to benefit from the high-impact, nationwide advertising campaigns.
Those who choose to become self-employed as an Apollo franchisee must invest in return for the aforementioned services : In addition to a starting fee of €8.000, an ongoing fee of six to ten percent of revenue is charged. Furthermore, there are investment costs , which can range from €180.000 to €230.000 depending on the location and size of the business . However, Apollo also provides helpful support with financial planning in this area . After all, it is in the interest of the franchise system that the new business is on a sound footing and does justice to the brand.
Background: This link leads to Apollo's website.
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