The campaign #womencancraft has started

What matters is not whether a woman or a man practices a trade. What matters is the will and the ability. The #frauenkönnenhandwerk campaign aims to raise awareness among companies to focus more on women when recruiting skilled workers.

This article is part of the special topic women in crafts

There are still not enough women in the trades, especially in view of the shortage of skilled workers. And this despite the fact that female trainees receive a better success rate than male candidates. Overall leave However, 70 percent of them choose the trade after successfully completing their training. Despite their excellent qualifications, they rarely consider skilled trades as a career option. They aren't deciding against skilled trades, but rather choosing other options.

Under the project, "Skilled Crafts Centres" The #womencandocraft campaign was therefore developed. "We want to show that there are other ways," says Eckhard Sudmeyer, Managing Director of the Braunschweig-Lüneburg-Stade Chamber of Crafts. Clearing up myths and clichéss – that is the approach of the campaign #frauenkönnenhandwerk.

Women as skilled workers

"Women can do crafts, and old gender roles no longer hold water," explains Sudmeyer. The campaign aims to raise awareness among companies to focus more on women when recruiting skilled workers. If craft businesses can attract more women, the Alleviate the shortage of skilled workers. This requires more flexible working and working time models, concrete Good prospects or support with childcare. Furthermore, gender-sensitive job descriptions should encourage young female employees appeal more strongly. 

The campaign #womencancraft shows young women from the Chamber district who have successfully established themselves in the trades. On posters and postcards, they cover roofs or repair cars, drawing attention to themselves and their story with a cheeky slogan.

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With #womencancraft the campaign will be social media worn to initiate an active exchange and activate women and girls in the craft sector, to take up the hashtag and spread the campaign.

Campaign material Five women are the faces of the campaign, which aims to address and encourage companies to hire women in the skilled trades. On the homepage www.hwk-bls.de/fachkraefte In addition to information about the campaign, Order form for the campaign material.