Further growth in e-models expected

End of subsidies, end of the boom? Dataforce offers six reasons why the electric car market continues to grow.

This article is part of the special topic Electromobility for trades and medium-sized businesses

The Electricity prices are skyrocketing, the Incentives for buying electric cars are dwindling – and there are already increasing voices saying that the boom in electric vehicles is over. But that Frankfurt market research company Dataforce contradicts and provides six reasons, why the demand for electric vehicles will remain high and thus sets a counterpoint to the forecast of the CAR Institutes of Professor Dudenhöffer, which expects a sharp decline of up to 50 percent in 2023. It is undisputed that the hybrid models will be in a much more difficult position with the end of the subsidy, but the pure delivery figures for 2022 also paint a distorted picture.

Manufacturers’ order books are full

This significantly improves the delivery capacity of manufacturers, even if there are still there is a shortage of semiconductors and wiring harnesses. Only the industry alone expects a 20 percent higher supply of semiconductors Next year, the problems of the wiring harness supply in Ukraine are considered to be solved, and the cancellation of the hard zero-Covid strategy in China helps to to significantly relax supply chains.

In addition, the manufacturers’ order books, especially for pure electric vehicles, are still well filled, which is also automatically long delivery times Many manufacturers, according to Dataforce, report an order backlog that exceeds Production until autumn 2023 Reduced demand is therefore likely to take effect with a corresponding delay and become noticeable in 2024.

It is also often forgotten that the Funding does not fall to zero. There are still Electric cars get the environmental bonus and – even more importantly – the company car tax does not changeThis means that electric models remain attractive over the entire ownership period.

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Energy cost factor

An important cost factor is generally the Energy costs. It is clear that As electricity prices continue to rise, electric driving will become more expensiveBut: "In the long run – you don't just buy a car for a year – electricity prices are likely to develop better than gasoline prices," says Dataforce. Most charge their electric vehicles at home anywayDataforce estimates that 60 to 80 percent of Power not from the charging station but plug the car into the power outlet at home or at work, where the Kilowatt hour costs just half the price of a charging station.

Another argument for a continued strong market are the new models. In 2021 and 2022, only 31 new electric vehicles came onto the market, For However, 72 new electric models are expected in 2023, while for combustion engines it's only 34. The new vehicles are sure to provide new purchasing incentives.

And there is something else that speaks for strong demand: the negative attitude is disappearing, More and more buyers are also considering an electric carThe usual counterarguments, especially the Reach, are not disappearing, but are being given less and less attention – and environmental awareness is taking over.

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