With professional textile finishing, you're on the safe side.

Special features such as EasyBrand facilitate the integration of logos and emblems into workwear and personal protective equipment – ​​while taking all safety requirements into account.

This article is part of the special feature on workwear: How to dress correctly.

The individual customization of workwear is also widespread in the skilled trades. New solutions like EasyBrand are designed to facilitate the integration of logos and emblems without compromising the protective function of the clothing.

More flexibility for logos and emblems

For many businesses, workwear with the company logo is part of a professional image. Individually customized workwear ensures a uniform corporate image and increases company visibility to customers. However, care is required when planning and implementing logos, emblems, or name markings, especially with personal protective equipment (PPE).

Neither the material, the protective effect, nor the prescribed warning areas may be compromised. The requirements for the material, size, and position of the emblems must correspond to the respective protective objectives of the clothing.

Technical solutions and application examples

The EasyBrand function addresses these requirements. According to Sören Welzhofer of Deutsche Berufskleider-Leasing-GmbH, simply applying a logo is not enough: "The finishing must be carried out in such a way that the certified properties are preserved."

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The EasyBrand feature offers special details such as detachable pocket bags and custom-designed cuts. These allow for easy and precise logo placement without, for example, interfering with embroidery on chest pockets. Winter and softshell jackets feature special lining openings for direct access to the outer material. Areas on the chest, sleeves, and back are intentionally left unmarked for company branding.

Tailor-made workwear for companies

Such finishing zones have been implemented in current collections, for example in the Activiq workwear, the Reflectiq high-visibility collection, and the Protectiq multi-norm collection . According to Welzhofer, EasyBrand creates excellent conditions for individualization. At the same time, it remains crucial that every finishing touch is implemented in accordance with standards and tailored to the specific garment.

The rental service offered by Deutsche Berufskleider-Leasing GmbH includes not only selection and professional finishing, but also regular collection, professional cleaning, inspection, and, if necessary, repair or replacement of the clothing. This ensures a uniform appearance for companies without compromising safety.

Source: Deutsche Berufskleider-Leasing GmbH

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