Automechanika has its own area for young automotive professionals.

When it comes to the future of the automotive industry, the focus is on young talent. The successful "Ambition" program for young professionals at Automechanika will enter its second round in 2026.

This article is part of the special topic Trade fairs for the craft industry

The venue is the Festival Hall at the Frankfurt Trade Fair Grounds, one of the most visible locations of the Automechanisa Frankfurt (September 8-12, 2026). Already awarded in 2024, the ambition for 2026 is to... Training and career paths in the automotive industry even more in the spotlight. Under the The guiding principle is "What's up next?"" combines information, practice and entertainment in the area – and specifically targets pupils, trainees and students.

Career orientation to participate in

Interactive booths, workshops and live talks offer practical insights into modern career profiles: from Automotive mechatronics technicians, covering everything from bodywork and vehicle technology to diagnostic technology, digitalization and sustainabilityThe aim is to break down barriers and make the diversity of the industry tangible.

"With this ambition, we are creating a place that meets the younger generation exactly where they are – with topics that move them and authentic formats," explains Olaf Mußhoff, Director of Automechanika Frankfurt. The focus is on dialogue between young professionals and the industry.

Strong partners for recruiting young talent

For the first time in 2026, numerous associations will combine their activities at the Ambition, including the Central Association of the German Motor Vehicle Industry (ZDK), the Central Association of the Automotive Trade (ZVK)), of the Central Association for Bodywork and Vehicle Technology (ZKF), the German Association of Vehicle Painters (BFL), the Federal Association of Independent Filling Stations (bft) as well as those Joblinge InitiativeTogether they want to inspire young people to pursue careers in the automotive trade at an early age and show them concrete career prospects.

"If we want to attract young people to our industry, we need to be where they are – with formats that are fun and show real prospects.", emphasizes ZDK Managing Director Jürgen HaslerJoblinge also sees ambition as an important bridge between young people and businesses: "Many young people don't even know which Opportunities offered by the automotive industry", according to CEO Kadim Tas.

Craftsmanship meets high-tech

The new location in the festival hall adds extra appeal. With the Ambition ticket, visitors also gain access to the entire event. Automechanika with its 12 exhibition hallsThe area is located directly adjacent. "Hightech4Mobility", future technologies such as Software-defined vehicles, autonomous driving, or new drive concepts shows. 

Live experiences and action

The program thrives on participation: The ZKF invites you to Folding car hammering one, which demonstrates ZDK Mechatronics and engine installation, the BFL shows modern painting techniques all the way to the creative pinstripingThe DIY blog challenges the audience with Challenges such as changing tires or holding brake discs The program is complemented by daily masterclasses, meet & greets with up-and-coming talent, and an evening entertainment program.

An additional crowd-puller is the e-sports program from EintrachtTech, which takes place on stage on selected days of the trade fair. Also Influencers from the scene They are expected to be part of the young talent program again in 2026. 

DHB now also digital!Simply click here and register for the digital German Crafts Journal (DHB)!