Exclusive car discounts and more for entrepreneurs in the skilled trades.

Anyone who dares to take the leap into self-employment needs strong partners – right from the first ride.

This article is part of the special feature GründerNavi – for founders and young companies

Especially when starting out in self-employment, every penny counts . Tools, machinery, materials – and of course, the right vehicle. Because without reliable mobility, nothing works in the trades. Whether it's a car, SUV, pickup truck, or van: the right company vehicle is indispensable for every trades business . But the purchase costs can quickly become a real challenge. That's why it's so important to take advantage of cost-saving opportunities when buying a vehicle.

Vehicle discounts for founders

This is precisely where SDH – Servicegesellschaft Deutsches Handwerk (Service Company for German Crafts) comes in. With free SDH membership, founders benefit from attractive vehicle discounts at over 30 car manufacturers – available directly from their local dealership. And this applies regardless of whether the vehicle is purchased, financed, or leased.

For 15 years, SDH has been helping craft businesses remain economically mobile. Around 70.000 businesses have already benefited – even those without a large fleet of vehicles. Getting started is incredibly easy: After registering at www.sdh.de , a voucher can be requested online, allowing the special conditions to be redeemed directly at participating dealerships. In addition, the SDH benefits program offers practical deals for everyday business needs : from vehicle equipment and communication solutions to insurance and fuel discounts.

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"Those starting a business need to calculate smartly. With a free SDH membership, young craft businesses secure attractive conditions for vehicle purchases, benefit from strong partner offers and gain more financial freedom for what really counts: a successful start to their own business."
Ralf Baumeister,
Managing Director SDH

Be there when the tradesmen's club launches. Sign up now and be the first to receive all the details about the opening. handwerkerclub.de

NEW from autumn 2026: The SDH Craftsmen's Club

SDH Craftsmen's Club

More than just mobility: The new SDH benefits club bundles everything you need from day one.

Photo: © SDH GmbH

Mobility is secured – but what about everything else? Acquiring customers, processing orders, clarifying legal issues, mitigating risks: Anyone starting a business has their hands full right from the beginning. Having to find a separate solution for each area wastes valuable time and money. Both are especially scarce at the start.

Starting in autumn 2026, SDH is taking a decisive step forward, and the SDH Tradesmen's Club is being created, drawing on 15 years of experience . What has long been standard practice for large companies – favorable conditions, bundled services, and a strong network behind you – will now be available to you from day one. The Tradesmen's Club combines protection, service, access to exclusive purchasing advantages from various areas of life – from business supplies to leisure and lifestyle offerings – and community in a single package. No more tedious searching for individual solutions, no more costly mistakes. Best of all: The package grows with your business, freeing you up to focus on what really matters – your craft.

Conclusion

Free membership – no fees or obligations

Attractive car discounts from over 30 car manufacturers

Conditions also apply to startups and sole proprietorships.

Flexible use: purchase, leasing or financing

Regular special offers with attractive rewards

15 years of experience as a mobility partner for the skilled trades

DHB now also available digitally! Simply click here and register for the digital German Crafts Journal (DHB)!