Vocational school teacher Michael Boeck familiarizes prospective industrial clerks with the Google Future Workshop training materials in the computer lab at the Märkischer Kreis Vocational College. (Photo: © Jörg Meier)
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Digital media in vocational training - special topics
September 2018
Businesses need to know how to best market their goods and services online. Google offers free online and in-person courses.
A well-designed and informative website is essential for craft businesses . However, not every online presence is used optimally: There's a lack of integration with social media , website content is displayed differently on PCs, tablets, and smartphones , or the company appears buried in search engine results .
With his Future workshop wants to Google the stakeholders in vocational training help to Understanding online marketing and better use. Trainees can learn how search engines work, how websites are optimized, and how mobile marketing works in free online courses around the clock. Currently, the following courses are available: 26 Theme AreasThe content is conveyed using short videos with practical examples. At the end of each lesson, acquired knowledge can be tested, and success can be confirmed with a certificate.
In addition to apprentices, Google also targets vocational schools. They receive support in integrating the content and can book free on-site courses. Google-certified trainers provide insights into the online world and share their practical experience. Teachers work with students to learn about the platform and its applications.
Michael Boeck tried both. The format "Online tutorials for trainees" speaks to the Director of Studies on Vocational College of the Märkischer Kreis in Iserlohn little. "I find it a bit too one-sidedthat the Knowledge is only conveyed in the form of videos or texts and finally by Multiple choice will be." He therefore no longer used them in teaching commercial trainees.
The head of the department for part-time courses in the area of business and administration is enthusiastic about the On-site seminars"The consulting firm commissioned by Google has provided us with the employee of a online marketing agency sent." On the first day, the focus was on the commercial trainees. Michael Boeck had gathered 150 for the lecture in the vocational college's auditorium. "The group was clearly too large. But the speaker didn't mind that it was a bit too hectic."
The program included the Structure and findability of an internet presence as well as responsive web design"The students' feedback was consistently positive. The speaker's presentation was very lively and involved them." For example, they measured how quickly the training companies' websites loaded on different devices.
The target group on the second day was prospective state-certified business economistsWithin three hours they were given the search engine advertising "The speaker showed them how to design an ad, how much it costs, and how to place it successfully," Michael Boeck summarizes the process. Once again, he received only positive feedback. Especially the high practical relevance was praised by the participants.
Operations management
Operations management
Operations management
With its "Future Workshop, " Google is targeting not only teachers and trainees, but also business owners. Participants can complete online courses or attend free workshops in Berlin, Hamburg, and Munich. Training sessions are also offered in select cities like Cologne and Stuttgart. Companies can also request group training sessions. The program covers topics such as web analytics, Google Ads, search engine optimization, and online strategy development. Google has set up a dedicated page for vocational schools that want to learn more or book a presentation.
Michael Boeck believes that some topics from the Google Future Workshop could also be of interest to craft businesses "that want to know how to present themselves online." If possible, he would like to book the Google Future Workshop trainer again for his classes of banking and retail apprentices, so that they could work more intensively in smaller groups. He was particularly impressed by the speaker's objectivity. "This wasn't a sales event for Google where they tried to push anything on us."
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