In the past, good work was enough!

In his bi-weekly column "Workbench + Change", cocon founder Daniel-John Riedl writes this time about the past and present.

This article is part of the special topic Column: "Workbench & Change"

"Everything was better in the old days anyway! What's with all this new nonsense?"

"Away with the reactionaries! No, better yet: Away with the old white men. Because that's the same thing!"

Nothing can argue as bitterly as the past and the present. 

Tradition and Transformation In some places, they seem to be shouting each other down. From the website, through digital communication, to their presence on social media. The speed, volume, and perceived superficiality of the digital reality provokes many of you Reactances.

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This can be particularly helpful for the SME and Skilled trades They are more effective than ever in the digital space because: History matters. 

"In the past, good work was enough." True. And why was that? It was the good work. Propaganda is satisfied customers. When Müller told Meier, and Meier told Schmitt, what a great dormer window Schumacher has. The principle hasn't changed. Only the roomThe way people talk about you and search for your services is different now. First impressions are no longer formed solely on construction sites, factory premises, or in conversation, but digitally. And this is precisely where a great opportunity lies for skilled trades.

Many believe they need to appear more modern online than they actually are. Sleeker. Faster. Louder.
But the opposite works: Identity trumps staging.

A company with 60 years of history.
A championship title in the second generation.
A team that has been working together for years.

This is no nostalgia, rather Substance. And this is particularly effective in a digital world that often seems interchangeable.

Transformation does not mean Tradition to discard them, but to make them visible in the here and now.

Those who know what they stand for don't need to reinvent themselves digitally. They simply need to showcase what they already have. And that's precisely the advantage of digital communication in the skilled trades.

Good work is enough even today. But we should talk about it.

Daniel-John Riedl

A bi-weekly column by Daniel-John Riedl and Markus Mazur
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