How craft businesses become attractive employers
In their 164-page brochure, the Münster Chamber of Crafts and Trades and itb Karlsruhe present successfully used tools to improve employer attractiveness.
This article is part of the special feature on employer branding: Turn your craft business into a brand
The increasing shortage of skilled workers poses a major challenge , especially for the skilled trades . However, it is crucial that the skilled trades continue to be the stabilizing force in the economy and society that they have always been. Against this backdrop, it is important for craft businesses to be perceived as attractive employers by potential applicants, trainees, and skilled workers alike .
A brochure has been published, developed by practitioners for practitioners . It presents successfully implemented tools for improving employer attractiveness . Empirical findings from academia are combined with valuable consulting experience from trade organizations and businesses.
The brochure " Employer Attractiveness & Skilled Trades – Instruments, Strategies and Processes: A Practical Guide from the Skilled Trades for the Skilled Trades " provides skilled trades organizations and businesses with concrete tools for increasing their employer attractiveness and supports successful implementation within their companies . It was produced by itb Karlsruhe on behalf of the Münster Chamber of Skilled Crafts.
Source: itb Karlsruhe
Text:
Bernd Lorenz /
handwerksblatt.de
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