A well-attended workshop on apprentice marketing was held at the Saarland Chamber of Skilled Crafts. (Photo: © Saarland Chamber of Skilled Crafts)
Read aloud:
How can craft businesses inspire young people to pursue apprenticeships today? This question was the focus of the "Apprentice Marketing" workshop.
The "Trainee Marketing" workshop was held in cooperation with the saaris – saarland innovation und standort GmbH The event was organized and conducted by the Saarland Chamber of Skilled Crafts (HWK). Participants from various companies discussed practical approaches to determine which measures are particularly effective: from proven offline measures such as internships, school partnerships, and apprenticeship fairs to digital strategies using social media channels, a company career page, or a strong online presence to become visible and attractive to young people.
A particular highlight was the Best practice example from Leffer GmbH & Co. KG, who provided many concrete and inspiring ideas for the company's own apprentice recruitment with her experience. The steel and apparatus manufacturer from Saarbrücken is an important partner in various career orientation events organized by the Chamber of Skilled Crafts. Artur HermannA digitalization consultant from the Chamber of Skilled Crafts demonstrated how social media can become a powerful tool for reaching young talent. The workshop made it clear once again: successful apprentice marketing thrives on ideas, exchange, and the courage to try new approaches.
The well-attended workshop was organized by the business consulting department of the Chamber of Skilled Crafts.
Background: Business Administration Background Further information on the topic of business administration can be found online here.
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