Design your own professional advertising materials with the image campaign

"We can handle anything that comes our way." – The skilled trades campaign offers an opportunity for every business. Easily find, personalize, and use templates, designs, and campaigns directly – even on your smartphone or tablet. Registration is free.

Anyone looking for skilled workers, recruiting apprentices, or increasing their regional visibility today needs strong messaging and a professional image. This is precisely where the nationwide image campaign for skilled trades comes in. It offers businesses concrete advantages for their own communication. Craft businesses can use the campaign visuals and templates free of charge and customize them to their needs. This gives businesses access to professional advertising materials without additional agency fees and allows them to elevate their communication to a new level. At the same time, they send a clear message: They are part of an industry that takes initiative, assumes responsibility, and looks to the future with confidence.

The design options in the advertising portal are easy to use and flexibly adaptable. Whether it's a job ad, social media post, or construction fence banner: anyone who combines a campaign motif with their own logo and specific job offers benefits from the eye-catching visual language and nationally recognized design. The campaign is also effective in recruiting apprentices. The clear messages speak directly to young people and convey self-confidence, purpose, and future prospects. At the same time, regional presence can be strengthened – for example, through individualized ads in the local weekly newspaper, posters in shop windows, vehicle wraps, or content for the company website. Every business thus becomes visible as part of a strong community.

"We can handle anything that comes"

The current guiding principle, "We can handle anything that comes our way," perfectly encapsulates the attitude of the skilled trades. Statements like "We don't know what's coming, but we know how to do it" or "Those who do good things can be optimistic" convey precisely what businesses demonstrate daily: competence, a solution-oriented approach, and confidence in turbulent times. These messages not only strengthen the image of the entire sector but also directly contribute to its own positioning—both with customers and with potential employees.

Behind the campaign is the Central Association of German Crafts (ZDH)Since its launch in 2010, it has enjoyed nationwide visibility – on television, billboards, digital outdoor advertising, in print and online media, and on social networks. With striking images and clear text, it has been showcasing the strength of skilled trades for over a decade and making it clear: without skilled trades, nothing would be developed, nothing built, and nothing maintained. It is the backbone of the German economy – and far beyond that, a vital pillar of our daily lives.

 

Background: Image campaign Background Businesses that leverage this campaign connect their brand with this strong, positive perception. This creates an image that exudes professionalism, builds trust, and demonstrates belonging. Skilled tradespeople can handle anything – and every business can harness this message for its own benefit.
Registration Businesses can register for free on the advertising portal under the content page Campaign | Advertising Portal for Crafts and then get started right away.  
Overview The website of the Trier Chamber of Skilled Crafts provides a concise overview of the campaign. 

DHB now also digital!Simply click here and register for the digital DHB!Further news from the district of the Chamber of Crafts Trier