Grooming routines structure daily life and promote mental well-being – this is shown in a study by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW). (Photo: © svitlanahulko/123RF.com)
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July 1, 2026
Small breaks, big impact: A study by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) proves that simple everyday rituals can contribute to strengthening mental well-being.
Often it doesn't take much to find more inner peace and stability – this is shown by the current study " Make-up your Mind – How cosmetics provide inner support " by the German Cosmetic, Toiletry, Perfumery and Detergent Association ( IKW ), which was carried out by rheingold salon .
Background"Many people are currently experiencing their everyday lives as stressful and irritable. At the same time, the The need for small, reliable moments of relief", explains the IKW.
"According to the study, around 60 percent of respondents experience social interactions as more irritable and less friendly than before. 51 percent report being increasingly worried about their mental health. Among 36- to 45-year-olds, this figure rises to 60 percent," the association continued. "On a positive note: The Attention to this topic is increasing and is no longer taboo. More than 80 percent say they can speak openly about their mental state."
"What helps people during stressful periods is often surprisingly practical," the IKW (German Cosmetic, Toiletry, Perfumery and Detergent Association) notes, referring to the results of its survey. Short breaks in everyday life can significantly improve mental well-being – these include walks or bike rides in nature, time with trusted people , but also personal care routines such as showering and moisturizing.
"The close connection between physical and mental well-being is also evident in the consequences of stress and overexertion. 45 percent of those surveyed say they feel stress directly in their bodies, for example through tension or sleep problems." At the same time, according to the study, 92 percent are convinced that mental well-being can be positively influenced through the body. 86 percent are certain that mental state can be stabilized through cosmetics and skincare rituals.
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"Especially because many people are under stress today, such small rituals in everyday life can play a helpful role. They can help to structure daily life and create short moments of relaxation ," explains the industry association.
The full study is available on the IKW website.
The results of the "Make-up your Mind" study are also confirmed by findings from the IKW study "Youth Without Makeup" 2024. Years ago, the industry association recognized the relevance of cosmetics and skincare routines for inner well-being based on its studies. Further IKW studies can be found here.
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Source: German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) DHB now also available digitally! Simply click here and register for the digital German Crafts Journal (DHB)!
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