Direct line to customers and employees

This is how followers become loyal customers and the best new employees. Master craftsman Mohamad Chouchi explains how it works – with the help of social media.

Honestly: We business owners put a lot of work into our Social media channels – with pictures of construction sites, completed projects, and glimpses into everyday life. But then: Let's just wait for... Likes Or are we actually building something?

Here The topic comes up Community management into the game: It's about dealing with the people to start a conversation, who follow your own account. By the boss listening, answering their questions, and building a genuine relationship. That's the direct wire to potential customers and the skilled workers of tomorrow.

Trust is the currency

Tradespeople can generate interest in their work and acquire potential customers by posting glimpses into their daily operations. Photo: © meistx.comWhy is this so crucial? Because trust The hardest currency is – on the construction site as well as online. A study by the American tech company and social media platform operator. Sprout Social from the year 2024 found that for most people fast and personal Answer the most important factors for brand trust Those who deliver this stand out. They are no longer just one company among many, but the company that people trust.

Building this community starts small: with a clear call to action (CTA) that ignites the spark. A simple question like "What do you think?" at the end of a post opens the door to comments. When someone comes through that door, the real work begins. With a public comment, the business owner can engage the person and often move the conversation to a more private level, into direct messages.

Example An example: The boss posts a picture of a new terrace. Someone comments: "Great job! What kind of wood is that?" There are two possibilities: The comment gets a like. That's nice, but it doesn't achieve anything. The boss responds publicly: "Thank you! This is Bangkirai, super robust. Do you have a project planned as well?"

The path to the customer

Our Option two of the answer, This opens the door to a potential new customer. If they respond, you can plan the next, crucial step and... private message write. For example: "Hi [Name], I'm glad you like our work. If you have any questions about the terrace planning, let me know. We can also chat for 5 minutes on the phone."Because comments like the one mentioned in the example are more than just praise – it is a Signal of interest in terms of quality and the company. 

The change to one Direct message offers two advantages: It is personally and with like-minded peopleThe writer thus demonstrates that he is not just a boss, but also a human being who has a genuine insight into the... Company culture allowed. And that applies not only when it comes to Projects goes, but also at Posts around Personal. Social media experts refer to this as authenticity. Employer Branding (Employer branding), which no job advertisement in the world can replace in the battle for skilled workers. This way, you can also find people who are not just looking for a job, but a Team, that fits the company culture. And these are the moments when a prospect becomes a customer or a future employee – and that's how a simple post becomes a... tangible result.

The real potential lies in dialogue.

Most businesses only do the half the work. They post regularly, leaving the interaction but to chance. That The real potential lies in dialogue.And this dialogue follows a clear structure: from public post to private message.

1. Include a call to action in your post. A simple question like "Which color would you choose?" or "Do you have any questions?" encourages interaction.
2. Don't just like every comment, but always reply publicly: Thank the person for their comment and answer the question briefly and concisely. This shows everyone else that you're listening.
3. Move the dialogue to a private setting: Send the person a direct message.Hello [Name], thank you for your comment. If you would like more details about project XYZ, please feel free to contact us!"
4. Private messaging provides a safe space. People can ask questions there that they might not ask publicly, and you can offer personalized advice, a quick phone call, or simply a good conversation. The result: a one-on-one relationship built on trust. 

Contact Mohamad Chouchi Click here to visit the website of Mohamad Chouchi and his company Influently.

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