Online conference: Marketing for craft businesses

At the free online conference "Online Marketing Handwerk" (OMH) on March 18, craft businesses will receive practical tips and insights – for example into AI-supported marketing, social media, search engine optimization and video creation.

Around 30 chambers of skilled crafts from across Germany are hosting the third edition of the online conference "Online Marketing for Skilled Crafts" (OMH) on March 18th. A strong online presence is essential for small and medium-sized enterprises (SMEs) today to attract customers and skilled workers. 

The OMH aims to demonstrate how this can be achieved through numerous examples and concrete recommendations. The Chambers of Skilled Crafts, as organizers, want to pave the way for businesses to develop a successful marketing strategy and show them how to optimally utilize the internet's potential. The use of artificial intelligence will also be addressed.

In 14 expert presentations, specialists will offer practical tips on topics such as AI-powered marketing, search engine optimization, video production, and paid advertising. Legal aspects and IT security will also be addressed. Last year, the event attracted 1.200 participants.

The free event (9 am to approximately 4:45 pm) is suitable for both beginners and advanced participants.

Information about the schedule and program can be found here. here

Registration takes place online at: omh-konferenz.de

Source: Chamber of Crafts Cologne

DHB now also digital!Simply click here and register for the digital German Crafts Journal (DHB)!