cocon founders Markus Mazur (left) and Daniel-John Riedl's tool enables companies to create social media posts in their corporate design. (Photo: © cocon)
Read aloud:
July 2026
Posts in the shortest possible time – and all in the company's corporate design: This is made possible by the software of the Düsseldorf start-up cocon.
Monday morning, 7:30 a.m. The boss is in the workshop, the phone is ringing, a customer is waiting, the teams are already on their way to the customer. But actually, the Facebook post about the new machine needs to go online , a customer testimonial needs to impress followers on LinkedIn , and a post needs to advertise the open apprenticeship position on Instagram.
But many craft businesses lack the time in their daily hustle and bustle to select images, write text, put everything in the right layout, and upload it. Those who make mistakes here are forgetting the digital reality. Anyone who wants to be noticed needs to be visible in the digital space, on the key social networks. This helps build trust with existing and potential customers, showcases their services, and signals: "We're here for you!"
This is precisely where the solution from the Düsseldorf-based startup cocon comes in. "With their software tool, users can create posts in just a few minutes, even without prior knowledge, which then deliver the company's messages to social media channels and thus to the target audience," says cocon founder Daniel-John Riedl . Among the companies that have long relied on cocon are many craft businesses and the editorial team of the German trade journal "Deutsches Handwerksblatt." This allows them to bypass the biggest obstacles that prevent the creation of a post in everyday practice: lack of time, lack of know-how, and lack of consistency.
In the case of cocon , an "invisible employee"—the tool itself, thanks to its integrated AI assistant—takes over the necessary steps. It relies on predefined layouts in the company's design, clear text and image guidelines, which the user only needs to confirm after a brief review and any necessary changes. "Onboarding is completed within two minutes, and users can get started right away," says co-founder Markus Mazur . Branded images, statement posts, event announcements, or simply glimpses from the construction site or an ongoing project are created in seconds— and users have guaranteed visibility on social media instead of a source of stress.
Operations management
Operations management
Operations management
Your post will be ready in two minutes.Simply click and you're done. With just a few steps, any employee can use AI-assisted cocon to create a post in the company's style. The AI generates text using keywords or creates a post from an existing article on the company website.
That is how it goes:
– After logging in, click on "Create post".
– Select campaign and platform, e.g., Facebook, Instagram, LinkedIn
– Set format (single post or story)
– Automatically create the design and text using keywords or by entering a link
– Automatically generate the caption (text below the post) using keywords or by entering a link
– Publish with one click or set a publication time
Anyone who wants to can try out the tool themselves, even if only the website address is available instead of a corporate design manual: app.cocon.center/register
DHB now also available digitally! Simply click here and register for the digital German Crafts Journal (DHB)!
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