New cooperation launched between ZDK and mobile.de

The German Association of the Automotive Industry (ZDK) and the online vehicle marketplace mobile.de plan to collaborate more closely. Read on to find out how the automotive trade is expected to benefit.

The ZDK As the leading association of the automotive industry, it represents the interests of approximately 39.000 car dealerships and repair shops in Germany. The platform mobile.de It is considered the digital platform with the widest reach in the automotive trade. Now, the ZDK and mobile.de have agreed to a cooperation for at least one year. 

 According to the ZDK, the aim of the collaboration is to provide targeted support to the German automotive trade through "sound market analyses, practice-oriented qualification offers and in-depth industry knowledge".

Access to current and differentiated market data

"The partnership opens up a continuous strategic exchange at management level on market trends as well as on key issues in the automotive trade," says ZDK President Thomas Peckruhn.

The following is also valuable: Access to current and differentiated market data. This is how member companies would Insights into developments in the used car market received – especially with regard to e-mobility and new brands. "Overall, access to current market data and digital expertise enables us to create added value in the trade for the strategic business area of ​​used cars."  

Ajay Bhatia, CEO of mobile.de, emphasizes: "With the ZDK, we are gaining a partner who knows the interests and needs of the German automotive trade precisely. Together, we are creating real added value for thousands of businesses – through sound market knowledge, practical training, and strategic impetus for the entire industry." 

Contents of the cooperation:  

Market analyses: 

Together they want to Industry analyses and insights to support businesses create and publish. For example, on consumer search and query behavior, on the development of the used car business, especially for electric vehicles, or on the use of digital sales channels.  

Strategic exchange: 

A regular schedule is planned. Strategic dialogue between management levels to coordinate common interests and goals, as well as to discuss market trends.  

Knowledge formats: 

ZDK and mobile.de want Webinars and workshops on practically relevant topics to offer services for ZDK member companies, especially for the application of artificial intelligence (AI) and digital platform functions in car dealerships.  

Source: ZDK

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