SHK trade launches nationwide consumer campaign

The plumbing, heating, and air conditioning (SHK) trade association in North Rhine-Westphalia wants to raise consumer awareness of the services offered by member companies. A new search function will direct consumers to qualified specialists.

The plumbing, heating, and air conditioning (SHK) trade association in North Rhine-Westphalia is expanding its digital consumer outreach for the SHK sector in the state. With a new specialist company search tool and the statewide image campaign "We've got this covered!", the association aims to specifically draw consumers' attention to the services offered by member companies and direct them to qualified specialists from the local guilds.

Consumers can use the search function ( fachbetrieb-shk.de ) to find a suitable specialist company by entering their postal code and selecting from various business areas. Options include heat pumps, heating system modernization, bathrooms, air conditioning, and apprenticeships and internships. Separate websites ( fachbetrieb-klempner.de , fachbetrieb-ofenbau.de , and fachbetrieb-appartebau.de ) are available for other trades organized within the association .

"With the new specialist company search, we are creating a central point of contact and thus visibility for each of our approximately 5.600 member companies in North Rhine-Westphalia. Anyone searching online for a suitable contact person for their project should ideally land directly with a qualified specialist company from the region," explains Natascha Daams, Managing Director of the trade association.

"We'll take care of it"

The image campaign, running under the motto "We've got this covered!", will initially take place from September to December of this year on Instagram and Facebook and aims to promote the services of the plumbing, heating, and air conditioning (PHVAC) trades. The campaign focuses on PHVAC services such as heat pumps, emergency assistance, and creating your dream bathroom. It also features PHVAC expert visuals, including one on technical solutions for the energy transition. 

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Daams: "We want to show what the plumbing, heating, and air conditioning (SHK) trade stands for: individual consultation, personal proximity on site, and responsibility that extends beyond the design and installation of the respective project – today and in the future. Consumers should know that they can rely on their local guild member company."

Making businesses visible

The new specialist company search tool will play a central role in consumer communication and recruitment efforts by the trade association and its member guilds. Up-to-date company data is essential for a comprehensive overview. Companies can maintain their contact information, company description, business areas, social media profiles, and company logo in the association's member area.

The information stored there also forms the basis for its presentation on other platforms of the association. A member company's digital visibility begins with its own data. The more complete and up-to-date this data is, the better the trade association can promote the companies for consumer and recruitment purposes.

A video shows how businesses can update their profile in the internal member area:

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