Carsten Wrede, Managing Director of the agency Tresohr Studios, Ute Limberg, Managing Director of AOV NRW, Frank Busemann and Stefan Herburg, Managing Director of the service company AOS Augenoptiker Service GmbH (from left) (Photo: © AOV NRW)
Read aloud:
July 2026
The opticians' guilds in North Rhine-Westphalia are launching another image campaign this year, featuring a prominent figure. This year's face of the campaign is Frank Busemann.
Former decathlete Frank Busemann is the face of the new image campaign by the opticians' guilds in North Rhine-Westphalia. He won the silver medal at the 1996 Olympic Games in Atlanta. In Athens, he took third place at the World Championships in the decathlon. After retiring from competition, he works as a co-presenter of the ARD morning news program and as an expert commentator at major sporting events.
"Born in the Ruhr area, where he still lives today, Frank Busemann enjoys a high level of credibility in North Rhine-Westphalia. His approachable, authentic, and humorous manner ensures great identification and attention both on posters and in radio spots and social media content," according to the press release from the opticians' guilds announcing the launch of the campaign.
Source: Association of Opticians and Optometrists of North Rhine-Westphalia
DHB now also digital!Simply click here and register for the digital German Crafts Journal (DHB)!
Newsletter
Write a comment